Every year, Halloween is a major highlight.
In 2025, Sodirel rolled out a large-scale activation built around Gran Mèr Kal, featuring a dedicated creative universe — “Gran Mèr Kal at the School of Sorcerers” — designed to strengthen in-store visibility, customer engagement, and purchase momentum.
From October 1 to October 31, 2025, the Gran Mèr Kal Grand Prize Contest animated numerous partner stores and service stations across the island, relying on a simple mechanic, an efficient digital relay, and a highly recognizable in-store setup.
THE GAME MECHANICS
1 PRODUCT PURCHASED = 1 CHANCE TO WIN
The participant journey was designed to be immediate and seamless:
Choose a product from the participating brands
Scan the QR code at the point of sale (or access the system via the dedicated link)
Fill in the form and answer the game question
Upload a photo of the receipt for validation
PARTICIPATING BRANDS
The campaign brought together several product universes around an attractive portfolio of partner brands.
OVER €10,000 WORTH OF PRIZES UP FOR GRABS
To encourage participation and establish a true seasonal event, the campaign featured prizes worth over €10,000, including:
– 1 PlayStation 5 console
– Beats headphones
– Movie tickets
– Air fryers
– Smartphones
– …and, of course, assortments of sweets to extend the Halloween experience.
A VISIBLE AND IMMERSIVE IN-STORE DEPLOYMENT
Beyond the game itself, the operation relied on a highly tangible in-store deployment: product highlights, visible communication materials, Halloween-themed staging, and the presence of the Gran Mèr Kal universe, making the activation instantly identifiable on shelves.
Objective: make the customer journey obvious
I spot the display → I choose a brand → I scan → I participate.
KEY MOMENTS CLOSE TO THE FIELD
Two major animation moments marked the campaign:
a first sequence on October 25 in several partner stores,
followed by a second on October 31, marking the campaign finale.
These touchpoints reinforced both in-store visibility and engagement with the Gran Mèr Kal universe, creating moments of proximity and interaction with consumers.
A SIGNATURE HALLOWEEN ACTIVATION
With Gran Mèr Kal, Sodirel delivered a clearly identifiable flagship activation: a high-intensity campaign mobilizing teams, field presence, and communication tools to build an operation that was commercially effective, highly visible, and engaging, serving both partner brands and retailers.
IN-STORE PRODUCT HIGHLIGHTING
Want to activate your brand in the Reunion Island market?
Sodirel supports its partners at every stage :
logistics, field deployment, commercial activations, and network visibility.
Purchase required. Offer valid from October 1 to October 31, 2025, in participating points of sale, while stocks last. Visuals are non-contractual. Participation implies full and unconditional acceptance of the official contest rules, available via the dedicated link or in-store.
