From July 27 to August 19, 2025, Sodirel Réunion supported a Back to School competition rolled out in participating Carrefour Réunion stores.
An operation designed to boost purchases during the back-to-school period, built around several partner brands.
How the competition worked
The mechanics were deliberately simple:
1 product purchased = 1 chance to win, among the participating brands: Haribo, Gouty, Chupa Chups, Mentos, Delasheras, Nawon and Vinut.
Participation was done by scanning a QR code available in-store.
Prizes to be won
5 Cabaïa backpacks
10 product & goodies hampers
A multi-brand in-store activation
This “Back to School” campaign brought together several product universes within a single activation, offering a clear mechanic and a smooth customer journey in-store.
IN-STORE PRODUCT HIGHLIGHTING
Want to activate your brand in Réunion?
Sodirel supports its partners at every stage:
logistics, field deployment, commercial activations and retail visibility.
