OUR EXPERTISES
Since 1989, the Sodirel Group has been supporting brands and distribution partners in Réunion Island.
Beyond products, it is the women and men behind our operations who bring our expertise to life every day.
SALES FORCE
A true link between brands, points of sale and consumers, Sodirel’s sales force plays a central role in the commercial success of the partners we support.
Present in the field on a daily basis, our sales teams ensure account follow-up, the implementation of commercial agreements, assortment development and the activation of distribution networks
Thanks to in-depth knowledge of the Réunion market, distribution channels and local specificities, our sales professionals adapt strategies, identify growth opportunities and build long-lasting customer relationships based on trust, proximity and active listening.
The sales force works in close synergy with marketing, merchandising and logistics teams to ensure consistent, efficient execution aligned with brand objectives.
A people-focused role built on trust, commitment and daily field presence.
LOGISTICS
From goods receiving to final delivery, logistics structure the entire distribution chain. Sodirel teams ensure rigorous management of flows, storage and order preparation, with a constant focus on product availability, delivery reliability and service continuity for our partners.
Our logistics organization relies on well-controlled processes, close coordination with sales teams and a strong understanding of the constraints specific to Réunion Island. This expertise allows us to anticipate needs, optimize stock rotation and guarantee smooth distribution, both for large-scale retail and convenience channels.
Beyond operations, logistics plays a key role in overall brand performance, directly contributing to customer satisfaction and the quality of field execution.
A profession driven by precision, organization and responsibility, at the heart of Sodirel’s value chain.
OPERATIONAL MARKETING & DIGITAL MARKETING
Operational marketing directly supports commercial performance in the field.
Our teams design and implement visible, high-impact point-of-sale actions: in-store activations, product highlights, promotional campaigns and sales support tools. Each initiative is designed to address retailer challenges, energize key trading periods and strengthen brand appeal with consumers
In parallel, digital marketing extends this approach beyond the point of sale.
It aims to build a consistent and structured online presence, enhance the value of brands and distributed ranges, and increase visibility through content, digital assets and communication channels aligned with current usage.
The connection between field and digital ensures clear, effective communication in support of commercial objectives, while strengthening brand awareness and image within the Réunion market.
Creative and strategic roles at the crossroads of field operations, digital channels and commercial performance.
MERCHANDISING &
FIELD OPERATIONS
Our field teams work directly in-store to ensure effective and consistent product implementation, in line with brand strategies and retailer expectations.
From shelf placement to the monitoring of commercial operations, every action aims to strengthen offer visibility and optimize point-of-sale performance.
Merchandising plays a key role in category and shelf profitability : location selection, shelf organization, facing management and assortment adaptation help maximize visibility, product rotation and sales per linear meter.
Working closely with sales teams and retail partners, our teams continuously observe, analyze and adjust in-store layouts to ensure a high-quality, sustainable and high-performing presence in the field.
A field-driven profession at the heart of points of sale, combining observation, responsiveness and continuous optimization.
