A NEW BRAND IDENTITY, TRUE TO OUR JOURNEY
The history of Sodirel is rooted in the long term. It is a story firmly anchored in the present, aligned with market evolutions and the realities of the local economy.
Founded in 1989, Sodirel has experienced steady growth, driven by a constant ability to adapt, diversify and support changes in its environment. This evolution has been built in close connection with the territory, local economic players and the full range of distribution networks it supports on a daily basis.
A LEADING
DISTRIBUTION PLAYER
Today, Sodirel operates across large-scale retail, neighborhood grocery stores and service stations. This diversity of networks is built on a strong conviction: every client we serve matters.
A pioneer in several markets, the Group has established itself as a key player in the confectionery sector, relying on strong and well known brands such as Haribo, Mentos, Hollywood and Chupa Chups.
This historical expertise forms a solid foundation on which Sodirel has built its development.
DIVERSIFICATION
IN SUPPORT OF NEW CONSUMER USES
Aware of societal changes and evolving market expectations, Sodirel has undertaken a progressive diversification of its activities.
In 2019, the creation of Halte Terre Native marked a key milestone, with the development of more responsible BtoB and BtoC solutions.
In 2024, the integration of new brands such as Charlotte Bio, Epycure and MyChillow enabled the Group to expand its scope toward pharmaceutical distribution and concept stores.
This diversification strengthens Sodirel’s ability to offer solutions adapted to complementary markets, while maintaining a high level of operational standards.
A VISUAL IDENTITY ALIGNED WITH OUR EVOLUTION
Sodirel’s new brand identity is part of this continuity.
It does not represent a break, but a clarification.
Clearer and more structured, it reflects what Sodirel is today:
a versatile company,
firmly rooted in its history,
and fully adapted to contemporary market and local economic challenges.
OUR VALUES
This visual evolution is built on values that guide all of our actions :
RESPONSIVENESS
To effectively meet the needs of the field
CUSTOMER SERVICE
At the heart of every relationship
INNOVATION
To anticipate change and support our partners over the long term
Changing identity, for Sodirel, means affirming that a company built over time can remain agile, relevant and committed, in service of its clients and its territory.