Sodirel Group
A LEADING
DISTRIBUTION Group
IN RÉUNION ISLAND
- Large-scale retail
- Service stations & convenience stores
- Pharmaceutical distribution
OUR SOLUTIONS
Solutions designed to support professional distribution networks
In-store Advertising & Brand Activations
We design and deploy in-store communication and brand activation programs to strengthen brand visibility and performance at the point of sale.
Merchandising & Shelf Optimization
We implement and optimize shelf layouts in line with brand guidelines, improving offer clarity, shopper experience and commercial performance.
Logistics & Supply Chain
We manage an integrated logistics and supply chain covering reception, storage and island-wide distribution with reliability and continuity.
Commercial Development
We support brands and partners in their commercial development, from strategic planning to field execution, in close collaboration with retail networks.
SODIREL GROUP
For over 35 years, Sodirel has been supporting professional stakeholders in Réunion Island, relying on strong expertise and a continuously evolving identity. As a leading distribution player, the Group develops solutions tailored to the needs of businesses, suppliers and retail networks across the island.
Our operations are structured around three complementary sectors: Lifestyle, Wellness and Drink & Food. This diversity enables us to operate across multiple markets while ensuring reliable, agile and sustainable support.
Every day, our teams leverage their expertise, local market knowledge and network to support partner growth and contribute to the economic vitality of Réunion Island.
A RENEWED
BRAND IDENTITY
True to its history, SODIREL is evolving its brand identity to better reflect its dynamism, reliability, and long-term commitment to distribution stakeholders.
OUR ACHIEVEMENTS
A showcase of our expertise, field operations, and long-term commitments across Réunion Island.
IN-STORE ADVERTISING
LOGISTICS
BRAND ACTIVATIONS
COMMERCIAL SUPPORT
ISLAND-WIDE COVERAGE
Sodirel operates a comprehensive distribution network serving large-scale retail and convenience stores across Réunion Island.
WHERE TO FIND US
📍 34 rue Pierre Aubert, ZI du Chaudron, 97490 Sainte-Clotilde, La Réunion
Based in Réunion Island, a French overseas department in the Indian Ocean, Sodirel operates within the French regulatory framework and provides full operational coverage across the island.
From its Sainte-Clotilde location, our teams manage logistics operations, field deployment and commercial support for our partners island-wide.
OUR DISTRIBUTED BRANDS
A curated portfolio of leading brands distributed across the entire island.
LE CERCLE
PRO
The Sodirel Group loyalty program designed for professional partners.
Le Cercle Pro strengthens long-term partnerships by delivering tangible benefits, dedicated commercial initiatives and personalized support.
Built on field expertise and customer feedback, the program is designed to adapt to each partner’s business model and to support their day-to-day operational performance.
By joining Le Cercle Pro, you gain access to privileged support, exclusive offers and targeted actions, structured around our key brands and your specific professional challenges.
