LOOKING BACK AT THE SODIREL WAREHOUSE SALE – DECEMBER 2025

On December 5 and 6, 2025, Sodirel organized a warehouse sale at its facilities in the Chaudron industrial zone in Sainte-Clotilde, open to both professionals and private customers.

You asked for it — we delivered.

This operation was born out of recurring requests from our clients and partners. Sodirel chose to respond with a well-structured event, combining operational efficiency, brand visibility, and on-the-ground proximity.

A WELL-CONTROLLED COMMERCIAL ACTIVATION

Designed as a true field activation, this warehouse sale mobilized all Sodirel teams around several key levers:
logistics organization, flow management, product highlighting, and quality customer reception.

Visitors benefited from preferential pricing conditions on a selection of partner brands, within a clear and fluid environment reflecting Sodirel’s operational expertise.

AN ENGAGING AND FRIENDLY EXPERIENCE

To enhance the visitor experience, several activities were offered throughout the event:

  • a prize wheel, allowing visitors to win gifts, including a Cabaïa backpack and various goodies,

  • product tastings,

  • direct interactions with Sodirel teams on site.

These initiatives helped create an experience that was both commercial, human, and high-quality.

SUCCESS CONFIRMED BY HIGH ATTENDANCE

Over the two days, the warehouse sale attracted several hundred visitors, demonstrating strong enthusiasm and excellent reception.

Both professionals and private customers praised:

  • the diversity of products offered,

  • the quality of the organization,

  • the availability and involvement of the teams.

OUTLOOK

Building on this success, Sodirel continues to develop targeted commercial operations, designed as effective levers for on-the-ground activation and partner brand promotion.

Looking to activate your brand in the Reunion Island market?

Sodirel supports its partners at every stage:
logistics, field deployment, commercial operations, and network visibility.